Managing Market-Specific Translations with Transcy

As a merchant selling to multiple countries, managing translations across different markets can be challenging. Each market has its own cultural nuances, customer preferences, and local expectations. Transcy's market-specific translation management feature empowers you to create both universal and customized content for each of your international markets.

Table of Contents

I. Understanding Translation Management in Transcy

1. Manage Default Translation
2. Market-Specific Translations

II. How the Two Systems Work Together

I. Understanding Translation Management in Transcy

To manage translation, kindly click on "Content translation" menu in Transcy to open interface first.

Transcy provides two powerful approaches to managing your store's translations:

1. Manage Default Translation

Default Translation serves as your store's universal translation layer. When you create translations here, they automatically sync across all markets in your store. This approach is perfect for merchants who want consistency across all regions without market-specific customization.

Key benefits of Default Translation:

• One-time translation that applies to all markets
• Ensures consistency in your brand messaging
• Saves time when markets share similar customer preferences
• Acts as a safety net to prevent untranslated content

How to create Default Translations:

Navigate to Content Translation in Transcy, select the content you want to translate, and choose your preferred translation method. You can use AI Translation for quick, automated results or direct input for more precise control. For detailed instructions, refer to our guide: How to Translate and Update Content in Transcy.

2. Market-Specific Translations: Tailored Content for Each Region

Market-Specific Translations is where Transcy truly shines for sophisticated international sellers. This feature allows you to create unique translations for specific markets based on your individual Shopify market setup.

Why use Market-Specific Translations?

When you create a translation for a specific market (for example, Canada), that content remains exclusive to that market. Your French, UK, or US markets won't use the Canadian content. This gives you complete freedom to customize your messaging based on:

• Regional preferences and cultural nuances
• Local slang and expressions
• Market-specific promotions or offerings
• Customer insights unique to each country

Example scenario: You might want to emphasize different product benefits in Germany compared to Japan, or use more formal language in one market versus casual tone in another. Market-Specific Translations makes this possible.

II. How the Two Systems Work Together

Transcy's intelligent translation system ensures your store never displays untranslated content. Here's how it works:

The Fallback Mechanism

When a visitor browses your store in a specific market:

1. Transcy first checks if there's a Market-Specific Translationsfor that specific market and language, if you already have, Transcy will prioritize show that's translation on your store
2. If no Market-Specific Translations exists, it automatically displays the Default Translation
3. This ensures every element on your store is translated, preventing the jarring experience of mixed languages

The "Apply Default Translation" Feature

You'll notice a blue "Default Translation" button in the Market-Specific Translations interface. This powerful feature allows you to quickly apply your entire Default Translation to a specific market with one click.

When to use this feature:

• When you want most content to match your default, but plan to customize only specific elements
• When a market shares language and preferences with your default translation
• To quickly set up a new market before fine-tuning the translations

This eliminates the need to translate the same content multiple times for markets that don't require unique customization.

Technical Considerations

Element Customization per Market

When you select a market in the Market-Specific Translations section, you'll see which elements have been customized specifically for that market. This visibility helps you:

• Track which content has been customized
• Identify gaps in your market-specific strategy
• Maintain organized translation management

Language and Market Relationship

Remember that markets and languages are distinct concepts:

• One market can support multiple languages
• The same language can be used across multiple markets with different content
• Market-Specific Translations respects both dimensions, giving you granular control

Troubleshooting Common Scenarios

Scenario "I updated my Default Translation but changes aren't showing in a specific market"

If you've previously customized that market's translation, it will override the default. To apply the updated default translation to a specific market:

1. Click on the market you're managing
2. Select the target language
3. You'll see the text "translate specifically for this market, or provide a default translation for all"
4. Click on the blue "Default Translation" button to use the default translation for this customized market

Alternatively, you can update the Market-Specific Translations directly with your changes.

Conclusion

Transcy's market-specific translation management gives you the flexibility to maintain both efficiency and customization. By leveraging Default Translations for consistency and Market-Specific Translations for localization, you can create authentic shopping experiences that resonate with customers across all your international markets.

The key is finding the right balance: use Default Translations to ensure complete coverage and consistency, then strategically apply Market-Specific Translations where cultural customization adds real value to your customer experience.

Ready to optimize your international store's translations? Start by setting up your Default Translations today, then gradually introduce market-specific customizations based on customer feedback and market performance.

Updated on: 10/11/2025